Raising awareness of retailers’ concerns and needs with a German Brand Award-nominated initiative.
Until the beginning of 2021, the subject of retailing and the associated consequences of the lockdown in Germany was not in the public eye. This was despite the fact that 65% of stationary retailers were directly affected by the pandemic measures, which threatened their existence.
So in January the idea was born to give a voice to the many people affected. From the beginning, FUNKY_CARE was aware that it had to happen quickly and effectively… attention had to be drawn! #wirmachenAUFmerksam.