World premierethe world’s first toilet paper flagship store

Using creative concepts to tackle the shutdown of fashion stores 
You may remember the huge press interest when the fashion house Blum-Jundt opened the world’s first toilet paper flagship store in the picturesque town of Emmendingen on March 23. To draw attention to the absurd opening rules in the German retail sector, which only allowed grocery stores and drugstores to open – but denied local fashion retailers the right to do so, Blum-Jundt applied for a change in the product range, which in the future would also include toilet paper, pasta and other consumer goods.

With the help of FUNKY_NOW, numerous other retailers implemented the same concept in the following days and received advertising, legal advice and merchandising from the agency and its network. Thus, despite the lockdown, the stores were able to stay open.


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