Loyal, Local, Love – Strengthening local retail with the innovative SWIPE & FIND shop system 
Inspired by the love of their family, Alcidia and Michael Kramer founded the Bremen-based fashion label HERZEN’S ANGELEGENHEIT in 2009. Since then, the brand has staged four collections a year, which include luxurious knitted yarns such as cashmere and merino wool, as well as feminine silk pieces with strong prints.
Family approach, loyalty and trust to employees and business partners is the basis of the company and a reason for its success.
The brand is passionate about design, production and service for its customers and fans. Therefore, the label deliberately does not operate its own stores and B2C online store. Because they believe and trust in the qualitative advice of the HERZEN’S ANGELEGENHEIT retailers and in a perfect symbiosis of social media and local retail.
In 2020, the fashion label decided to switch their B2C online store to SWIPE & FIND – the innovative store system that merges online & offline in a way that is sustainable, environmentally friendly and effective.
End consumers who store the current collection at www.herzensangelegenheit.com/shop are directly supporting local retailers and their favorite retailers with their online purchases. This is because all orders are forwarded directly to the fashion label’s partners and shipped by them to the customers.
2020 entschied sich das Modelabel dazu, ihren B2C-Online-Shop auf SWIPE & FIND umzustellen – das innovative Shop-System, das Online & Offline in einer Art und Weise verschmelzen lässt, die nachhaltig, umweltschonend und effektiv ist.
EndverbraucherInnen, die unter www.herzensangelegenheit.com/shop die aktuelle Kollektion shoppen, unterstützen mit ihrem Online-Einkauf den lokalen Einzelhandel und ihre LieblingshändlerInnen direkt. Denn alle Bestellungen werden direkt an die PartnerInnen des Mode Labels weitergeleitet und von diesen an die KundInnen versendet.


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