Doing the right thing at the right time is our mission! With our campaign #wirmachenAUFmerksam we were awarded the German Brand Award 2021 in the category Excellence in Brand Strategy and Creation!

In January, the idea was born to give a voice to the many retailers affected by the lockdown. From the beginning it was clear to us – it must go now very fast and it must be effective … it had to be made AUF_merksam!

Our ambition has always been to find new solutions for old problems & if necessary, to take uncomfortable paths. We would like to thank all supporters of the initiative and are proud to be honored as German Brand Award Winner.